What does LivingOffset do?
How can I use LivingOffset?
What happens to my data?
What is your business strategy?
Is your business already operating?
Who is the team?
Will you add more people to the team?
How did you come up with the idea?
Out of that discussion and David’s passion to cut GHG emissions in line with the Effort Sharing Decision (EU legislation binding countries to GHG emissions reduction targets), LivingOffset was born. At the heart of the LivingOffset ecosystem is PPP – Polluter must Pay Principle. Chris and David realised that LivingOffset was a global solution to a global problem – everyone has to be involved. So the idea of offsetting the carbon cost of your cup of coffee, the 250g unit that is now at the core of the LivingOffset ecosystem, was born from that journey. LivingOffset was formed in April of 2016 and we set about building the solution of offsetting lifestyle choices.
Paul, Andreos and Ian joined the team to undertake the IT build. Since then we have designed and built the LivingOffset ecosystem, an app and portal that empowers personal responsibilty but focuses that responsibilty towards improvement in the globes GHG emission profile. Now we need to fund a full scale global system capable of handling billions of transactions on a daily basis.
What is your roadmap?
Nov 2017 – Jun 2018: ICO Preparation. During this phase we have partnered with Chainstarter and Blockwise to further define the detailed tokenomics of the system and how precisely to define the Livingoffset investment security token. We have engaged Blockwise to develop out the underlying blockchain requirements and crypto-currency management.
July 2018: ICO Token Sale. In parallel with the ICO phase, we intend completing out the LivingOffset “Carbon Widget”. This widget will allow carbon offsetting to be embedded within mainstream e-commerce websites. Accelerations of partnership discussions with corporates and retailers. Inventory build via purchase and certification.
May 2018 – Aug 2018: Post ICO, we will incorporate a bespoke Ethereum bespoke blockchain as the part of our product handling the crypto wallet needed within the App and needed at the backend. We will also commence development on our Analytics Engine. Operations and sales staffing completion. Marketing to our chosen geographies.
November 2018: Launch of system globally including all supporting company processes in Operations/Finance. Simultaneously, we will launch the global brand campaign.
How do you acquire customers?
What are your main business risks?
Is there a team of people working on this full time?
What is your addressable market?
The UK & Ireland, Europe, China, the USA, India, South Korea, the Nordics and Russia. The addressable market is hard to ascertain because we have created a new marketplace, but we are launching our ecosystem at a time when the 2 biggest conversations happening in the world currently are crypto currencies and climate change. The LivingOffset ecosystem is at the centre of both these conversations.
So the addressable market is those people that are involved in either or both conversations. The design of the LOFF tokens (pinned to the business performance) logically implies that buyers of our limited issuance crypto are motivated to become users of the app and active evangelisers within the LivingOffset community – it is in their interest to promote the ecosystem. Depending on the amount of money we raise we will address each of the above mentioned jurisdictions – priority will be ordered depending on the marketing information we receive during the build out phase between March 2018 and our launch in July 2018. Our conversations with the addressable markets will shape where we focus or efforts.
What market share are you aiming for?
How quickly will you grow?
Who are your competitors?
How are you differentiated from the rest of the market?
In conjunction with offsetting lifestyle items, we have developed a certification process that will enable mitigators (those who take GHG reduction actions) to commercialise their actions; this will help with funding of the mitigation projects.
What prevents others from copying you?
Why are you doing an ICO?
Traditional investment routes, which we were originally pursuing, are cumbersome and slow. Also, the essence, feel and passion of the founders can be lost when VC investors inevitably try to take control. With an ICO, as well as potentially getting significant funding, the core personel in the business remain at its heart and can drive their vision. Finally, because LivingOffset is a collaborative community designed to have far reaching benefits for humanity, an ICO makes sense because we want to build a community; the large number of participants in an ICO feed into the building and broadening of the ecosystem that is LivingOffset.
How is the price determined?
How do I participate in the pre-sale?
What is the difference between a pre-sale and the ICO?
The Tokens in the pre-sale and the main ICO are the same. We are conducting a pre-sale to give discounts to our existing supporters. Early accessors will be able to participate in our pre-sale at a discount of 40%.
How do I know where to send my money?
When are the pre-sale and ICOs starting?
Both the pre-sale and main-sale will be held in October 2018.
Is there a minimum purchase amount?
What is the expected value of LOFF?
The future value of the tokens may rise depending on demand for the tokens.
What kind of token is LOFF?
LOFF is a utility token.
What wallet can I store LOFF in?
How do I contribute to the ICO?
Where can I see my tokens?
What happens if the ICO doesn't meet its soft-cap?
Is this a scam?
How do I know my tokens are secure?
Is there a bounty program?
Can I send [ETH] from an exchange?
How many LOFF tokens will there be?
The number of tokens will depend on the level of participation in the ICO, the final amount will be set when the sale has closed.. Tokens sold during the ICO will account for 65% of all tokens. Therefore, if we raise €20,000,000 there will be approximately 170,000,000 tokens created, of which 65% will be allocated during the ICO.
Is there a cap on the amount you are raising?
No. There is no hard cap on the amount we are planning to raise.
Where can I see the progress of the ICO?
What will you use the proceeds for?
Depending on the actual amount raised the anticipated breakdown of expenditure is as follows: IT Rollout and Ongoing Opex (24%), Marketing and Global Rollouts (48%), Carbon Reserves (6%), ICO Costs (9%) and Group Operations (13%).
Can I see the smart contract code?
Is LOFF an ERC-20 token?
What blockchain are you using?
What is an ICO?
What are smart contracts?
What is an ERC20 token?
Do you pay taxes?
What are the company's projected financials?
What is the existing capital structure?
What are your sources of revenue?
When will you be profitable?
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